Why is Pharrell so big right now? After he practically took all the grammys left with Daft Punk,
I think we all have it very clear why he's so huge right now. Excellent producer, song-writer, and a fashion icon.
He clearly knows what sells and the lil' hat you saw at the grammy's has become his trademark. Now, the hat has its own twitter account.
There's no such thing as bad publicity, is it? He took the hat and made it something positive for his image: "Oh people can't stop talking about the hat? well let's make it my trademark. Every time they see the hat they're going to think of me or viceversa, every time they name me I'm going to be the guy with the hat [and hit songs]". (He didn't say that, but I imagine he thought of it...) What you saw at the grammy's was clearly a fashion statement that earned him an Adidas Originals collaboration, remaking designs for the classics Superstar and Stan Smith shoes. Well played Pharrell.
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| Pharrell and Daft Punk, Backstage at the Grammy's |
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| His Grammy outfit. The first time we met his trademark hat. |
He did it right and now he doesn't take the hat off; as a prove of his now trademark hat, he wore the same exact outfit he wore for the grammy's, but for the oscar's Happy performance.
 |
| LOOK AT LUPITA DANCING |
A fact is that he put his hat on a bet to see how much money could it get for charity. Well... $100.000 was the result. And it only costed him $300. A fast-food sandwich franchise called Arby's bought the hat because of the resemblance it had with the company's logo.
Another curious fact: the hat is from a very well known designer. Vivienne Westwood.
When you see people constantly repeating an outfit, or an outfit formula, is because they are making it their uniform; uniforms are a way of establishing yourself your own "trademark" for your brand/image.
Making the bold move to wear an Adidas sport jacket to the Grammy's landed him a collaboration/capsule collection with Adidas Originals. From polka dots Stan Smith's, taking the superstar shoe and making it in every single color to collaborations with artists to include their designs in the iconic Adidas's shoes.
His campaigns rely on equality and love, and of course OTHERness.
Making the bold move to wear an Adidas sport jacket to the Grammy's landed him a collaboration/capsule collection with Adidas Originals. From polka dots Stan Smith's, taking the superstar shoe and making it in every single color to collaborations with artists to include their designs in the iconic Adidas's shoes.
His campaigns rely on equality and love, and of course OTHERness.
Hope this was a good example on how your style sets you apart and becomes important to your image and personal brand. See? fashion does play a positive role in your life.
And now: The trademark hat.
Why is Pharrell so big right now? After he practically took all the grammys left with Daft Punk,
I think we all have it very clear why he's so huge right now. Excellent producer, song-writer, and a fashion icon.
He clearly knows what sells and the lil' hat you saw at the grammy's has become his trademark. Now, the hat has its own twitter account.
There's no such thing as bad publicity, is it? He took the hat and made it something positive for his image: "Oh people can't stop talking about the hat? well let's make it my trademark. Every time they see the hat they're going to think of me or viceversa, every time they name me I'm going to be the guy with the hat [and hit songs]". (He didn't say that, but I imagine he thought of it...) What you saw at the grammy's was clearly a fashion statement that earned him an Adidas Originals collaboration, remaking designs for the classics Superstar and Stan Smith shoes. Well played Pharrell.
|
| Pharrell and Daft Punk, Backstage at the Grammy's |
|
| His Grammy outfit. The first time we met his trademark hat. |
He did it right and now he doesn't take the hat off; as a prove of his now trademark hat, he wore the same exact outfit he wore for the grammy's, but for the oscar's Happy performance.
|
| LOOK AT LUPITA DANCING |
A fact is that he put his hat on a bet to see how much money could it get for charity. Well... $100.000 was the result. And it only costed him $300. A fast-food sandwich franchise called Arby's bought the hat because of the resemblance it had with the company's logo.
Another curious fact: the hat is from a very well known designer. Vivienne Westwood.
When you see people constantly repeating an outfit, or an outfit formula, is because they are making it their uniform; uniforms are a way of establishing yourself your own "trademark" for your brand/image.
Making the bold move to wear an Adidas sport jacket to the Grammy's landed him a collaboration/capsule collection with Adidas Originals. From polka dots Stan Smith's, taking the superstar shoe and making it in every single color to collaborations with artists to include their designs in the iconic Adidas's shoes.
His campaigns rely on equality and love, and of course OTHERness.
Making the bold move to wear an Adidas sport jacket to the Grammy's landed him a collaboration/capsule collection with Adidas Originals. From polka dots Stan Smith's, taking the superstar shoe and making it in every single color to collaborations with artists to include their designs in the iconic Adidas's shoes.
His campaigns rely on equality and love, and of course OTHERness.
Hope this was a good example on how your style sets you apart and becomes important to your image and personal brand. See? fashion does play a positive role in your life.
And now: The trademark hat.
